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How avatars can revolutionize product development at HSE24

For an international mail order company, it is often a long road from prototype to a finished jacket ready to be sold. In an innovative project for HSE24, students from AMD (fashion and design academy) examine what this road could look like in the future.

"A virtual product development system can save us heaps of time and money, reduce the environmental impact, and enable us to react to trends quicker," says project manager Tobias Eckerlein-Steinhauser from HSE24.

The Brand & Product Manager for the Fashion division explains in an interview how the project came about, what an avatar actually is and how it can be used in the future.

 

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